An Experiential Marketing approach is interactive by design, creating touch
points for a person to have an experience with your brand. It is a dynamic
and powerful way to reach an audience that has increasingly become elusive
to marketers. Never before has a culture been so saturated with choices.
Today's consumer is smart, savvy and skeptical. They want it their way, and
on their own terms. They express their individuality first, but are easily
influenced by their peers.
Experiential Marketing is a non-traditional approach to bring your brand
into the lifestyle of your target demographic, and 5mm is an ideal platform
to do so whether through subscription programming or sponsorship of
lifestyle or entertainment programming, consumers are thankful for what
you've brought them and even more loyal to your brand. It is a powerful way
to create a buzz, influence the influencers and ignite an underground,
word-of-mouth phenomena around your product or service.
Independent marketing studies have shown that approximately 65% of
individuals that have an experience with a brand during a positive
experience will inquire about or make a purchase following that experience.
Our unique approach translates to sales. We are results oriented, so a
customized campaign will always have a retail &/or e-commerce component to
drive sales and deliver a quantifiable return on your investment.